Where is Kiddy Land located?

Kiddy Land's flagship store is in Harajuku, steps from Harajuku Station and Takeshita Street.

What kind of toys do they carry?

A wide selection of Japanese character goods (Hello Kitty, Sanrio, Pokemon, Ghibli) alongside American toy brands — spread across 4 floors.

Is it stroller-accessible?

Yes — Kiddy Land is stroller-friendly with elevator access between floors.

Is Kiddy Land suitable for teens?

Yes — older kids and teens enjoy the anime goods, collectibles, and character items found throughout the store.

Kiddy Land

Name: Kiddy Land
Address: Tokyo, Japan, US
Telephone: 03-3409-3431
Rating: 4.3

Rating

4.3(5,294)

Family of 4

USD 50-200 depending on purchases

Duration

1-2 hours

Best Ages

1-16

About

Kiddy Land in Harajuku is an institution — one of Tokyo's most beloved and visited toy stores, and for good reason. Spread across four cheerful levels, the store offers a remarkable mix of Japanese character goods (Hello Kitty, Sanrio, Pokemon, Studio Ghibli) alongside American toy brands, making it familiar enough for visiting kids to engage with while still delightfully different from anything they've seen at home.

Located steps from Harajuku Station and Takeshita Street, Kiddy Land fits perfectly into a Harajuku family day. Browse the crepe stands on Takeshita Street, walk the colorful youth fashion boutiques, and finish with an hour at Kiddy Land where the kids can pick out a souvenir that actually means something to them.

With stroller-friendly access and nursing rooms available, Kiddy Land accommodates families with even the youngest shoppers. The store is perennially popular, so weekday afternoons are the best time to visit. Even if you go in with a strict no-buying rule (good luck), the visual spectacle of four floors of Japanese toys is an experience in itself — and the store is genuinely cheerful enough to count as a fun Tokyo activity, not just a shopping stop.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Nursing / Changing

true

Setting

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Weekday afternoons — Harajuku gets crowded on weekends

Wait Times

Minimal — walk-in

Nearby Food

Harajuku's Takeshita Street has crepe stands, candy shops, and snack stalls. Omotesando Crossing has sit-down cafes and restaurants.

Why Kids Love It

Kiddy Land in Harajuku is like walking into a toy world — four floors of Japanese and American toys, character goods, and surprises that kids absolutely cannot resist.

Pro Tips from Parents

Kiddy Land Harajuku is one of Tokyo's most iconic toy stores — worth the visit even if you're not buying.
Look for floor-specific themes — often organized by character franchises like Hello Kitty, Star Wars, or Pokemon.
Combine with a Takeshita Street visit — they're steps apart in Harajuku.

What to Bring

Yen in cash for any small items or vending machines
A shopping bag for purchases
Your patience — kids will want to spend a long time on every floor

Cost Info

Estimated Cost (Family of 4)

USD 50-200 depending on purchases

Tips to Save

Browse all 4 floors before buying — prices and selection vary by floor; look for clearance items on lower floors; set a per-kid souvenir budget before entering.