La Jolie Boutique
Rating
Price
Free
Duration
20-45 minutes
Best Ages
0-10
About
La Jolie Boutique is a children's toy and clothing store on Avenue du Parc in the Mile End/Outremont border area. With a 4.7 rating from 115 reviews, this neighbourhood shop has earned a loyal following among Montreal parents for its carefully curated selection of toys and kids' clothing.
The boutique combines toys with children's apparel, which makes it a one-stop shop for gifts. The toy selection includes quality brands you won't find at big-box stores, along with creative and educational playthings. The clothing side focuses on European-style kids' fashion that's cute without being over the top.
The store has limited hours, open only Thursday through Sunday. This makes it more of a weekend destination for most families. Sunday hours (11 AM to 5 PM) are particularly popular with neighbourhood families doing a weekend stroll on Avenue du Parc.
The space is a typical Montreal boutique, small and well-organized but not spacious. Getting through with a large stroller requires some maneuvering. Kids can browse the toy section while parents look at clothing, making it a shopping experience the whole family can enjoy together.
Avenue du Parc in this stretch is a mix of shops and restaurants. Combine a visit to La Jolie Boutique with a meal at one of the neighbourhood's many great restaurants or a walk in nearby Parc Jeanne-Mance.
Age Suitability
Parent Logistics
Stroller-Friendly
Limited
Nursing / Changing
Not Available
Kid Meals
N/A
Setting
Indoor
Rainy Day
Great option!
Plan Your Visit
Best Time to Visit
Thursday or Friday afternoons for the least busy browsing
Wait Times
No wait
Nearby Food
Avenue du Parc has numerous restaurants including Cafe Olimpico, Romados, and several Middle Eastern and Asian spots. Mile End bagel shops are a short walk away.
Why Kids Love It
This is a treasure hunt kind of store where kids find toys and clothes they've never seen before. The boutique format means each item has been hand-picked, so kids feel like they're discovering something special.
Pro Tips from Parents
- Visit on Thursday or Friday for a quieter shopping experience
- The boutique is closed Monday through Wednesday so plan accordingly
- Great for unique birthday and holiday gifts that you can't find at chain stores
What to Bring
- Nothing needed
- A reusable shopping bag
- Your child if you want them to try on clothing items
Cost Info
Free Admission
Estimated Cost (Family of 4)
$0 to browse.
Budget $15-$40 for a toy purchase.
Clothing items vary in price.
Tips to Save
- Ask about end-of-season sales on clothing items.
- The toy selection is comparable in price to chain stores but with much better quality and uniqueness.
Hours & Contact
Hours
- Friday
- 10:00 AM – 6:00 PM
- Monday
- Closed
- Sunday
- 11:00 AM – 5:00 PM
- Tuesday
- Closed
- Saturday
- 10:00 AM – 5:00 PM
- Thursday
- 10:00 AM – 6:00 PM
- Wednesday
- Closed
