What is the Twist Museum?

An interactive art and optical illusion museum on Oxford Street where visitors explore immersive rooms full of mind-bending visual tricks and hands-on installations.

What age is Twist Museum best for?

Best for ages 6 and up — the illusion and interactive format resonates well with kids, tweens, and teens alike.

How long does a visit take?

Most families spend 60 to 90 minutes inside — enough for a thorough visit without overstaying your welcome in any single room.

Twist Museum

Rating

4.6(4,603)

Family of 4

USD 80–130 (approximately GBP 65–105)

Duration

1–1.5 hours

Best Ages

6 and up

About

Twist Museum on Oxford Street is an interactive art and optical illusion museum that turns passive sightseeing into an active, participatory experience. The venue features rooms filled with illusions, interactive installations, and immersive art designed to be explored rather than observed from behind a rope. With a 4.

6 Google rating, it's a well-regarded London attraction that appeals across a wide age range — from kids who love the chaos of the illusion rooms to teens who enjoy the more conceptual installations. The Oxford Street location is as central as it gets in London, meaning excellent Tube access (Oxford Circus or Bond Street) and endless dining options before or after. Each room presents a different visual trick or interactive element, and most families find the experience takes around 60 to 90 minutes.

It's a natural rainy-day London activity that combines education, curiosity, and a lot of good photos. Book online in advance, particularly for weekend visits.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Nursing / Changing

Yes

Kid Meals

Oxford Street has countless dining options nearby

Setting

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Weekday mornings when Oxford Street crowds are lighter

Wait Times

15–30 minutes on weekends; minimal on weekdays

Nearby Food

Oxford Street and the surrounding Soho and Mayfair areas have hundreds of restaurants at every price point.

Why Kids Love It

Twist Museum is a hands-on interactive art and illusion museum where every room is a new visual challenge. Kids love the mind-bending optical illusions and the fact that they get to touch, pose in, and interact with everything.

Pro Tips from Parents

Arrive at opening time on weekdays for the lightest crowds and best photo opportunities.
Encourage kids to read the descriptions in each room — the science behind illusions is genuinely interesting.
Combine with a meal on Oxford Street or nearby Soho for a complete day out.