Ron Jon Surf Shop

Ron Jon Surf Shop is a Cocoa Beach institution and one of Florida's most recognizable landmarks. The flagship store at 4151 N Atlantic Ave in Cocoa Beach spans 52,000 square feet across two stories, stays open 24 hours a day, 365 days a year, and has been serving beach culture since 1963. It is the world's largest surf shop and a tourist destination in its own right.

The store's exterior is impossible to miss -- a multi-story Art Deco-inspired building covered in neon signs and tropical colors. Inside, the scale is overwhelming: thousands of surfboards, skateboards, clothing items, swimwear, sunglasses, beach accessories, and souvenirs fill every corner. The merchandise spans from serious surf gear (boards, wetsuits, hardware) to fun beach items (boogie boards, sand toys, keychains).

For families, Ron Jon serves multiple purposes. As a tourist attraction, it is a fun, air-conditioned walkthrough that takes 30-90 minutes and costs nothing to browse. As a beach supply store, it has everything you might need for a Cocoa Beach day -- sunscreen, towels, boogie boards, sand toys, swimsuits. As a souvenir shop, it has Cocoa Beach and Ron Jon-branded merchandise at every price point.

Ron Jon also rents surfboards ($20-40/day), boogie boards, beach chairs, and umbrellas, making it a practical first stop before heading to the beach or pier. The Cocoa Beach Pier is two minutes away, and the beach is across the street.

The store is particularly valuable as a rainy-day activity. With 52,000 square feet of climate-controlled browsing, kids stay entertained while parents decide if the weather will clear. The 24-hour operation means you can visit at any time -- late-night browsing has a unique, quiet charm.