Mercado 28

Rating

4.0(18,000)

Price

Free

Duration

1-2 hours

Best Ages

All ages

About

Mercado 28 is downtown Cancún's most famous market, and for families it's a welcome change of pace from the all-inclusive resort bubble. Located in the city's commercial center (not the Hotel Zone), this sprawling open-air market is packed with hundreds of stalls selling every kind of Mexican souvenir, handicraft, and gift you can imagine — plus food stalls serving authentic, cheap local cuisine.

The market is organized in a rough grid of narrow aisles, each lined with vendors displaying their goods. You'll find hand-painted pottery, embroidered textiles, silver jewelry, leather goods, hammocks, lucha libre wrestling masks, Day of the Dead skulls, miniature guitars, sombreros, and endless variations of magnets, keychains, and T-shirts. For kids, it's basically a treasure hunt — every stall has something colorful and fascinating.

Haggling is the expected currency here, and that's part of the fun. Vendors will quote an initial price that's typically double or triple what they'll accept. The game is to negotiate down — start at about half the asking price and work toward a price that makes both sides happy.

This is actually a fantastic learning experience for older kids and teens. Give them a budget in pesos and let them practice the art of negotiation. Vendors are generally friendly and enjoy interacting with kids.

The food section in the back of the market is an underrated gem. Several small restaurants and stalls serve tacos, quesadillas, poc chuc (Yucatecan grilled pork), and fresh aguas frescas (fruit waters) at prices that would make the Hotel Zone blush — think $5-$10 per person for a full meal. The food is authentic, flavorful, and a great introduction to Mexican cuisine beyond resort buffets.

Practically speaking, the market can get warm and crowded by midday. Visit in the morning (9-11 AM) when it's cooler and vendors are freshest. Bring cash in pesos — most stalls don't accept cards, and those that do may add a surcharge. Small bills work best, as vendors often can't break large notes. Strollers can technically fit through the aisles but it's tight; a baby carrier is much easier.

Mercado 28 is about a 20-minute taxi ride from the Hotel Zone (approximately $10-$15 USD one way) or a $12 MXN public bus ride. It sits about a 5-minute walk from Parque de las Palapas, downtown Cancún's central park, making it easy to combine both into a morning outing.

Plan for about 1-2 hours at the market. It's not a full-day activity, but it's a memorable one — your kids will talk about the lucha libre mask they haggled for and the weird wooden frog instrument they found for months after the trip.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Limited

Nursing / Changing

Not Available

Kid Meals

Available

Setting

Indoor

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Go in the morning (9-11 AM) when it's cooler and less crowded. Vendors are often more willing to negotiate early in the day when they're looking for their first sales. Avoid the midday heat — the market has covered sections but it still gets warm.

Nearby Food

Inside Mercado 28, several food stalls serve tacos, quesadillas, aguas frescas, and other Mexican street food for $3-$8 per plate. Just outside, Parque de las Palapas (5-minute walk) has even more street food vendors and a playground. For a sit-down meal, El Pabilo (3 blocks away) does excellent Yucatecan cuisine, and Taquería El Reloj serves some of the best pastor tacos in downtown Cancún.

Why Kids Love It

Mercado 28 is a sensory overload in the best possible way for kids. Imagine a massive, colorful maze of stalls packed with lucha libre masks, miniature guitars, painted skulls, wooden swords, maracas, sombreros, and every kind of Mexican souvenir imaginable. For kids who've never experienced an open-air market, it feels like stepping into another world.

The colors are intense — bright oranges, pinks, turquoises, and yellows everywhere you look. Kids love picking out their own souvenirs, and the low prices mean parents can actually say yes. A painted ceramic skull for $3?

A lucha libre mask for $5? Wooden snake toy for $2? The haggling process is educational too — older kids get a kick out of negotiating their own deals with the vendors, who are generally friendly and patient with children.

The food section of the market has street-style tacos and fresh fruit juices that give kids a taste of authentic Mexican food outside the resort bubble.

Pro Tips from Parents

  • Teach your kids to haggle — start at about half the asking price and meet in the middle. Vendors expect it and kids find it thrilling.
  • Set a souvenir budget with each kid before entering. The options are overwhelming and meltdowns happen if expectations aren't set.
  • The food stalls in the back of the market serve excellent, cheap tacos and aguas frescas — eat here instead of a tourist restaurant
  • Bring small bills and coins in pesos — many stalls can't break large bills and some don't take cards
  • Use the restrooms at a nearby restaurant rather than the market facilities, which are basic

What to Bring

  • Cash in Mexican pesos (small bills and coins preferred)
  • A bag or backpack for purchases
  • Water bottles (it gets warm inside)
  • A sense of humor for haggling
  • Hand sanitizer for after touching everything

Cost Info

Free Admission

Estimated Cost (Family of 4)

$20-$80 USD depending on how much you buy.

Entry is free.

Souvenirs like magnets ($1-3), T-shirts ($5-10), hammocks ($15-30), silver jewelry ($10-25), and small pottery ($3-10).

Budget $20 per kid for souvenir shopping.

Meals at the market restaurants: $5-$10 per person for tacos and drinks.

Tips to Save

  • Haggling is expected and essential — never pay the first price.
  • Start by offering 40-50% of the asking price and work from there.
  • Walk away if the price isn't right; the vendor will often call you back with a lower offer.
  • Buy multiple items from one vendor for a better bulk deal.
  • Compare prices at several stalls before buying — they all sell similar goods at different markups.

Hours & Contact

Hours

Friday
9AM-7PM
Monday
9AM-7PM
Sunday
9AM-6PM
Tuesday
9AM-7PM
Saturday
9AM-6PM
Thursday
9AM-7PM
Wednesday
9AM-7PM

Contact

Av. Xel-Ha, Mz 13, SM 28, 77509 Cancún, Q.R., Mexico

Frequently Asked Questions

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