Pink Jeep Tours

Pink Jeep Tours is Sedona's most iconic tour company and one of the most recognized adventure brands in the Southwest. Their fleet of bright pink Jeep Wranglers has been crawling over Sedona's red rocks since 1960, and the experience delivers exactly what it promises: thrilling off-road driving through stunning red rock scenery with knowledgeable, entertaining guides.

The Broken Arrow tour is the most popular and the best choice for families. Over two hours, your Jeep crawls up slickrock faces, tilts at dramatic angles on ledges, and navigates terrain that would be impossible in a standard vehicle. Stops include Submarine Rock (a massive flat-topped formation), Chicken Point (a red rock overlook), and a short walk to the Devil's Dining Room -- a natural sinkhole disappearing into the earth.

The off-road driving is genuinely exciting without being dangerous.

Guides make the experience. Pink Jeep hires locally knowledgeable guides who combine geology, Native American history, ecology, and humor into a running commentary. They tailor the experience to their passengers -- more thrills for teens, more education for curious kids, more photo stops for parents.

Multiple tour options exist beyond Broken Arrow. The Ancient Ruin tour visits Honanki Heritage Site (cliff dwellings). The Scenic Rim tour covers a wider area. Combination tours add hiking components. For most families, one Broken Arrow tour is the ideal Sedona Jeep experience.

Practical notes: tours depart from the main office in Uptown Sedona. Arrive 15 minutes early. The Jeeps are open-air (no roof or doors), so dress for the weather and secure loose items. Morning tours are cooler and have better light. Book in advance for weekends and sunset tours.