Italian Market (9th Street)
Rating
Price
Free
Duration
1-2 hours
Best Ages
All ages
About
The Italian Market on 9th Street in South Philadelphia is the oldest continuously operating outdoor market in the United States, with vendors selling food and goods on this stretch since the 1880s. It's not a curated tourist experience — it's a working market where South Philly residents shop for groceries, and that authenticity is exactly what makes it worth visiting with kids.
The market stretches along 9th Street roughly from Wharton to Fitzwater, with outdoor stalls selling produce, cheese, olives, and dry goods spilling onto the sidewalks. Indoor shops include butchers (with whole animals in the windows — educational or traumatic, depending on the kid), cheese shops, bakeries, and specialty grocers. The signature stop is Isgro Pasticceria, an Italian bakery operating since 1904 that makes some of the best cannoli in Philadelphia.
The market has diversified significantly — Mexican panaderias, Vietnamese restaurants, Korean grocers, and Middle Eastern shops now operate alongside the Italian originals. This multiculturalism is part of what makes the market interesting for families: you can walk one block and sample flavors from four different countries.
The cheesesteak connection is unavoidable. Pat's King of Steaks and Geno's Steaks sit across from each other at 9th and Passyunk, two blocks south of the main market. They're tourist attractions at this point, and the cheesesteaks are good but not the city's best (that honor usually goes to John's Roast Pork or Dalessandro's).
But for families, the experience of ordering a cheesesteak at one of the rivals is fun and the sandwiches are enormous — one can easily feed two kids.
Practical notes: the market is best on Saturday mornings when it's at full energy. Most shops are closed Monday. Street parking is available but competitive on Saturdays. The Broad Street Line (Ellsworth-Federal station) puts you a 5-minute walk away.
Age Suitability
Parent Logistics
Stroller-Friendly
Kid Meals
true
Setting
Outdoor
Rainy Day
Not ideal
Plan Your Visit
Best Time to Visit
Saturday mornings for peak energy; Tuesday-Friday for a calmer experience
Wait Times
5-15 min at Pat's or Geno's; no wait for market browsing
Nearby Food
["Isgro Pasticceria for cannoli and Italian pastries (on the market, operating since 1904)","Pat's King of Steaks and Geno's Steaks at 9th & Passyunk (the famous cheesesteak rivalry)","John's Roast Pork on Weccacoe Ave (5 min drive, the cheesesteak locals actually prefer)"]
Why Kids Love It
The Italian Market on 9th Street is the oldest continuously operating outdoor market in America, running since the 1880s, and walking through it is a sensory overload in the best way. Outdoor stalls spill onto the sidewalks with produce, cheese, olives, and dried goods. Butcher shops have whole animals hanging in the windows.
The smell of fresh bread and espresso mixes with the sound of vendors calling out deals.
For kids, the market is a giant food adventure. Sample cannoli at Isgro Pasticceria (a bakery operating since 1904). Watch fresh pasta being made through the window at Talluto's. Pick out exotic fruits at the outdoor produce stalls. And of course, the market sits at the crossroads of Philadelphia's cheesesteak culture — Pat's King of Steaks and Geno's Steaks face each other at 9th and Passyunk.
The market has evolved from purely Italian to genuinely multicultural — Mexican bakeries, Vietnamese pho restaurants, and Korean grocers now sit alongside the Italian originals. Kids who are adventurous eaters can sample their way through multiple cultures in a single block. Kids who aren't adventurous can eat a cannoli and a cheesesteak and call it a win.
Pro Tips from Parents
- Walk the market first (north to south on 9th Street), then circle back to buy — you'll see what's available before committing
- Isgro Pasticceria has the best cannoli in Philadelphia — better than anything in the tourist areas
- Pat's vs. Geno's is a tourist debate — locals go to John's Roast Pork (a few blocks south) for the actually superior cheesesteak
- The market is most alive on Saturday mornings — vendors shouting, produce stacked high, maximum energy
- Most shops are closed Monday — don't plan a Monday visit
What to Bring
- Cash (many vendors are cash-only)
- An appetite
- Comfortable shoes (you'll walk 6+ blocks)
- Reusable bags for produce purchases
Cost Info
Free Admission
Estimated Cost (Family of 4)
$25-$50 for snacking and a cheesesteak
Tips to Save
- ["The outdoor produce stalls have the best prices — far cheaper than grocery stores","Cannoli at Isgro Pasticceria are half the price of tourist-trap bakeries","Get one cheesesteak and split it between 2 kids — they're enormous","The market itself is free to walk — you only pay for what you buy"]
Hours & Contact
Hours
- friday
- 9:00 AM - 5:00 PM
- monday
- Most shops closed
- sunday
- 9:00 AM - 2:00 PM (some shops)
- tuesday
- 9:00 AM - 5:00 PM
- saturday
- 9:00 AM - 5:00 PM
- thursday
- 9:00 AM - 5:00 PM
- wednesday
- 9:00 AM - 5:00 PM