Market 23
Rating
Price
Free
Duration
1-2 hours
Best Ages
All ages
About
Mercado 23 (Market 23) is a traditional Mexican public market on Calle Jabin in downtown Cancun's Supermanzana 23. Unlike the heavily touristed Mercado 28, Market 23 serves primarily local families, which means lower prices, more authentic merchandise, and a genuine window into daily Mexican commercial life.
The market is organized into sections covering produce, meat, prepared food, household goods, clothing, crafts, and specialty items. For families, the crafts and goods section offers handmade Mexican souvenirs at prices significantly lower than the Hotel Zone or even Mercado 28: woven hammocks, embroidered textiles, leather goods, pottery, wooden carvings, and silver jewelry.
Kids are drawn to specific items that are iconic Mexican purchases: lucha libre masks (the colorful wrestling masks that are a Mexican cultural icon), piatas in every shape and character imaginable, traditional wooden toys, Mexican candy in bulk, and handmade dolls. These items cost a fraction of what tourist shops charge, and the quality from market artisans is often better.
The food stalls at Market 23 are a destination on their own. The cocinas (kitchens) at the back of the market serve complete traditional meals — comida corrida (set lunch) with soup, main course, drink, and dessert — for $3-$5 per person. The food is authentic, freshly prepared, and represents what local Cancun families actually eat.
For adventurous families, a market lunch is one of the best food experiences in Cancun.
The market atmosphere can be intense for very young children — it's noisy, crowded, and there are strong smells from the produce and meat sections. But school-age kids and older typically find it exciting rather than overwhelming. The vendor interactions are friendly, and most sellers are charmed by foreign children showing interest in their goods.
Navigating the market requires some spatial awareness. Aisles are narrow, strollers are challenging (though not impossible), and you need to watch your belongings in crowded areas. Common-sense street smarts apply — keep valuables secure and stay aware of your surroundings.
Market 23 is in Supermanzana 23, walking distance from Parque de las Palapas and the main downtown commercial area. A taxi from the Hotel Zone takes about 15 minutes and costs $5-$8 USD.
Age Suitability
Parent Logistics
Stroller-Friendly
Limited
Nursing / Changing
Not Available
Kid Meals
Available
Setting
Indoor & Outdoor
Rainy Day
Great option!
Plan Your Visit
Best Time to Visit
Weekday mornings for the least crowded experience; afternoons for lunch at the food stalls
Wait Times
No wait to enter; individual vendor negotiations take 5-10 minutes each
Nearby Food
The market itself has excellent food stalls serving traditional Yucatecan meals for $3-$5 per person. Outside, Parque de las Palapas (5-minute walk) has additional food vendors and Avenida Tulum has sit-down restaurants.
Why Kids Love It
Market 23 is a real Mexican market — not a sanitized tourist version. Kids are fascinated by the sensory overload: stalls packed with colorful hammocks, handmade toys, piatas, traditional candy, lucha libre masks, and carved wooden animals. The haggling process is a game kids can participate in, and the food stalls offer authentic Mexican cooking at prices that make the Hotel Zone look absurd.
Pro Tips from Parents
- Market 23 is cheaper and more authentic than the tourist-oriented Mercado 28 — locals shop here
- Haggle respectfully — start at 40-50% of asking price and settle around 60-70%. Vendors expect it and enjoy the process
- The food stalls at the back serve amazing $3-$5 complete meals — try the cochinita pibil or salbutes
- Buy a lucha libre mask for each kid — they're $3-$5 each and become favorite souvenirs
- Visit on a weekday morning for the least crowded experience
What to Bring
- Cash in pesos — many vendors don't accept cards
- A bag for carrying purchases
- Comfortable shoes — you'll be walking on uneven floors
- Hand sanitizer for food stall dining
- Camera — the market is incredibly photogenic
Cost Info
Free Admission
Estimated Cost (Family of 4)
$0 to browse; $20-$80 for souvenirs, crafts, and lunch
Tips to Save
- Prices are negotiable on most items — start at 40-50% of the asking price and settle around 60-70%.
- The food stalls at the back of the market serve complete meals for $3-$5 per person.
- Much cheaper than Mercado 28, which is more tourist-oriented.
Hours & Contact
Hours
- Friday
- 6:00 AM – 7:00 PM
- Monday
- 6:00 AM – 7:00 PM
- Sunday
- 6:00 AM – 7:00 PM
- Tuesday
- 6:00 AM – 7:00 PM
- Saturday
- 6:00 AM – 7:00 PM
- Thursday
- 6:00 AM – 7:00 PM
- Wednesday
- 6:00 AM – 7:00 PM
