Visit Santa Cruz County

Every family trip benefits from a good orientation, and the Visit Santa Cruz County visitor center on Front Street is exactly that — a friendly, no-pressure resource hub staffed by people who genuinely know and love Santa Cruz.

This isn't a destination in the traditional sense; it's a planning tool in physical form. Walk in with vague plans and walk out with a curated shortlist of activities matched to your kids' ages, current seasonal events you didn't know about, and maybe a discount coupon or two for local attractions.

The center is run by the Santa Cruz County Conference and Visitors Council and carries brochures, maps, and information covering the full county — from the Boardwalk and natural attractions to lesser-known family gems in Aptos, Capitola, and the mountains. Staff are welcoming and happy to spend time with families who aren't quite sure what to do next.

For families arriving in Santa Cruz for the first time, a 15-minute stop here before diving into the itinerary can save hours of guesswork. Ask specifically about current free events, beach conditions, family-friendly seasonal activities, and any local happenings during your visit window.

Note that the center is closed Tuesdays and Wednesdays and has limited hours on other days — check before making it a specific destination. Located in downtown Santa Cruz near Pacific Avenue, it's easily combined with a stroll through the main shopping and dining corridor.