Cowell's Beach
Rating
Price
Free
Duration
2-4 hours
Best Ages
Perfect for all ages — the safest surf beach in Santa Cruz
About
Cowell's Beach sits in the protected lee of the Santa Cruz Wharf, sheltered from the dominant northwest swell by the point, and this geography makes all the difference for families. While the main Boardwalk beach directly east sees occasional shore dump and stronger currents, Cowell's consistently produces the long, rolling, forgiving waves that make it the definitive beginner surf spot of Monterey Bay.
The beach is named after the Cowell family, early Santa Cruz landowners who donated significant portions of the coastline to the public. Today the beach is managed by the City of Santa Cruz Parks Department, with lifeguard coverage from Memorial Day through Labor Day and bathrooms and changing facilities on the back side of the beach.
Surf schools have operated at Cowell's for decades. Club Ed Surf School, founded in 1989, is the longest-established and most recommended for families with young children. Their instructors know every aspect of this break — how the waves change with tide, which spots are safest for different ability levels, and how to communicate the fundamentals of surfing to children as young as 5.
A two-hour group lesson ($80-$90) typically concludes with every participant having caught at least one wave to the beach, which is a strikingly high success rate.
The Santa Cruz Wharf, which extends from the east end of Cowell's Beach, is a half-mile public pier open free of charge. California sea lions have colonized the pilings underneath the wharf and are visible year-round, though numbers peak in winter. The sounds, smells, and spectacle of 50+ sea lions directly below the boardwalk planks is a memorable sensory experience for children.
For families who want to combine multiple experiences, Cowell's positions you perfectly: the Boardwalk is 5 minutes east, the wharf is immediately adjacent, the Seymour Marine Discovery Center is 15 minutes west by car, and Natural Bridges is 20 minutes west. The Cowell's area functions as the natural hub for a Santa Cruz family day.
Age Suitability
Parent Logistics
Stroller-Friendly
Nursing / Changing
Available
Kid Meals
Not Available
Setting
Outdoor
Rainy Day
Not ideal
Plan Your Visit
Best Time to Visit
Mornings for calmer surf; late summer afternoons for warmest water
Wait Times
No wait for beach access; surf school sessions book in advance
Nearby Food
The Boardwalk food court is 5 minutes east on foot. Aldo's Harbor Restaurant on the wharf has solid clam chowder in sourdough bread bowls. Ideal Bar and Grill on Beach St is a local favorite for post-beach burgers.
Why Kids Love It
Cowell's is the beginner surf beach of Santa Cruz — possibly the best beginner surf beach in Northern California. The point break here produces long, slow, rolling waves that carry riders for 50-100 feet on a good morning, making it possible for a kid to stand up on their first try. Every major Santa Cruz surf school operates their lessons here for exactly this reason.
Watching a 6-year-old ride their first wave to shore is a moment parents photograph, frame, and tell stories about at college graduation.
Even without surf lessons, Cowell's is exceptional for families because of the protected nature of the break. The rocks of the point absorb the energy of larger swells, leaving the inner beach area with gentler, slower waves than the main Boardwalk beach to the east. Toddlers can wade and splash in the shore foam without parents tensing at every approaching wave.
The beach is staffed with lifeguards through the summer season, adding another layer of safety that parents genuinely appreciate.
The adjacent Santa Cruz Wharf is a free attraction in its own right — walking to the end of the wharf reveals sea lions barking and lounging on the wooden pilings below, close enough to hear their breath and smell the ocean on them. The wharf extends half a mile into the bay and the views back to the Boardwalk and the mountains behind Santa Cruz are among the best in town. Several restaurants and a bait shop line the wharf for families who want to extend the morning.
Pro Tips from Parents
- Club Ed Surf School is the longest-running surf school at Cowell's — their instructors know this break intimately and have excellent safety records with kids.
- Book surf lessons at least 3-5 days in advance in summer; weekend spots fill quickly.
- The beach gets noticeably warmer and the fog clears by midday in summer — 11 AM to 2 PM is often the sweet spot for beach time.
- The tide pools on the western edge of Cowell's Beach (near the cliff face) are excellent at low tide and get far less traffic than Natural Bridges.
- The wharf's seafood restaurants are tourist-priced — pack your own lunch or eat elsewhere for better value.
What to Bring
- Wetsuit for kids if doing surf lessons (most schools provide them)
- Sunscreen (reapply — ocean reflections intensify UV)
- Beach towels and change of clothes
- Snacks and water
- Sand toys for toddlers
Cost Info
Free Admission
Estimated Cost (Family of 4)
$0 for beach access.
Add $80-$120 for surf lessons (2 kids at $40-$60 each for a group lesson).
Street parking is free or metered at $2/hour.
Tips to Save
- The beach is completely free.
- Group surf lessons from Club Ed Surf School (based right at Cowell's) run $80-$90 for a 2-hour group session — significantly cheaper than private lessons.
- The wharf parking lot is free for the first 30 minutes, enough time to pop in for a look.
Hours & Contact
Hours
- friday
- Open 24 hours
- monday
- Open 24 hours
- sunday
- Open 24 hours
- tuesday
- Open 24 hours
- saturday
- Open 24 hours
- thursday
- Open 24 hours
- wednesday
- Open 24 hours