Voodoo Doughnut
Rating
Family of 4
$12-$20 (doughnuts $2-6 each).
Duration
15-30 minutes
Best Ages
Best for all ages
About
Voodoo Doughnut is Portland's most recognizable food brand -- a doughnut shop that has become a cultural institution through outrageous flavor combinations, quirky decor, and a pink box that has become the city's unofficial souvenir.
The doughnuts are the draw. The Bacon Maple Bar layers real bacon strips on a maple-glazed raised doughnut. The Voodoo Doll is a chocolate doughnut filled with raspberry jelly, shaped like a person, and stabbed with a pretzel stick.
The Captain My Captain is topped with Cap'n Crunch cereal. The Loop is a doughnut so large it barely fits in the box. Each creation is designed to provoke a reaction, and with kids, they succeed.
The original Old Town location (22 SW 3rd Ave) is open 24 hours and retains the quirky energy that made Voodoo famous -- velvet paintings, black light art, and a chaotic atmosphere. The line outside has become part of the experience, though it can stretch 15-45 minutes on weekends. Multiple other Portland locations (East Burnside, SE, NE) serve identical doughnuts with significantly shorter waits.
Is Voodoo the best doughnut in Portland? Opinions diverge. Blue Star Donuts serves brioche-style doughnuts with sophisticated flavors (blueberry bourbon basil, Cointreau creme brulee).
Sesame Donuts serves classic, no-frills doughnuts that longtime Portlanders prefer. Voodoo delivers spectacle and Instagram-worthy creations more than refined pastry. For families with kids, the spectacle is the point.
The pink box with the Voodoo Doughnut logo has become the most recognizable Portland souvenir. It's free with purchase and travels well. For families visiting Portland, stopping at Voodoo is a near-obligatory experience that takes 15-30 minutes and costs under $20.
Age Suitability
Parent Logistics
Stroller-Friendly
Yes
Nursing / Changing
Not Available
Kid Meals
Not Available
Setting
Indoor
Rainy Day
Great option!
Plan Your Visit
Best Time to Visit
Early morning (before 8 AM) or late night for no lines. Mid-morning through afternoon has the longest waits at the original Old Town location. The other Portland locations (SE, NE, E Burnside) have shorter lines.
Wait Times
Original Old Town location: 15-45 minutes on weekends, shorter on weekdays. Other Portland locations: usually under 10 minutes. The line moves quickly.
Nearby Food
Voodoo Doughnut is not a meal -- it's a snack/dessert. Nearby: Lan Su Chinese Garden (3 min walk), Pine Street Market (food hall, 5 min), Luc Lac Vietnamese Kitchen (5 min), Saturday Market (weekends, waterfront).
Why Kids Love It
The doughnuts are bonkers. The Voodoo Doll is a chocolate doughnut filled with raspberry jelly and stabbed with a pretzel stick. The Bacon Maple Bar has strips of real bacon on a maple-glazed doughnut.
The Loop features a doughnut the size of your head. The Captain My Captain is topped with Cap'n Crunch cereal. Kids lose their minds picking from the display case of wildly creative, over-the-top creations.
The original Old Town location radiates chaotic Portland energy -- the interior is decorated with velvet paintings, black light fixtures, and quirky art. It's open 24 hours, making it the go-to for late-night sugar runs. The famous pink boxes (with the Voodoo Doughnut logo) become the souvenir.
Is it the best doughnut in Portland? Purists prefer Blue Star or Sesame. But Voodoo delivers an experience more than just a pastry. For kids, the outrageous toppings, the weird decor, and the 'I can't believe this is a real doughnut' factor make it unforgettable.
Pro Tips from Parents
- Skip the line at the original Old Town location and go to the East Burnside, SE, or NE locations -- same doughnuts, shorter waits
- The Voodoo Doll (raspberry-filled, pretzel-stabbed) and Bacon Maple Bar are the signatures -- get one of each
- Cash only at the original location (ATM inside). Other locations accept cards.
- The pink box is free and the most Portland souvenir you can bring home
- For Portland doughnut purists: Blue Star Donuts (brioche-style) and Sesame Donuts (classic) are worth comparing
What to Bring
- cash (original location)
- napkins
- camera for the pink box photo
Cost Info
Estimated Cost (Family of 4)
$12-$20 (doughnuts $2-6 each).
4 doughnuts + 2 drinks = $15-20.
One of Portland's cheapest iconic food experiences.
Tips to Save
- Already cheap ($2-6 per doughnut).
- Skip the original Old Town location if you don't want to wait in line -- the other Portland locations (SE, NE) serve identical doughnuts with shorter waits.
- Cash only at the original (ATM inside).
- The pink box is free and iconic.
Hours & Contact
Hours
- Friday
- Open 24 hours
- Monday
- Open 24 hours
- Sunday
- Open 24 hours
- Tuesday
- Open 24 hours
- Saturday
- Open 24 hours
- Thursday
- Open 24 hours
- Wednesday
- Open 24 hours