Bradford Beach

Bradford Beach is Milwaukee's premier public beach, a wide stretch of sand on Lake Michigan's western shore with downtown skyline views that remind visitors they're at a freshwater Great Lake, not an ocean coast. It is free, well-maintained, and provides the quintessential Milwaukee summer experience.

The beach is large enough to accommodate crowds without feeling packed. The sand is fine-grained and good for castle building. The water entry is gradual, making it safe for wading with young children. Lifeguards are on duty during summer months. Wave conditions vary -- calm days are like a lake, while windy days can produce legitimate surf.

Lake Michigan's water temperature is the main consideration. The lake is cold. June water temperatures hover around 60-65F -- refreshing for bold swimmers, too cold for casual wading with toddlers.

By late July and August, temperatures reach 70-75F, which is comfortable for most people. The water is freshwater -- no salt, no jellyfish, no sharks -- which is a significant advantage for families with ocean-wary kids.

Check beach advisories before visiting. After heavy rainstorms, bacteria levels can temporarily spike, leading to swimming advisories or closures. The Milwaukee County Parks website posts daily beach condition updates.

The lakefront setting adds dimension beyond just the beach. Lincoln Memorial Drive runs along the shore, and the lakefront bike path provides miles of cycling and walking. The Milwaukee Art Museum's iconic Calatrava-designed building is visible to the south. Colectivo Coffee's lakefront location (a former pump house) offers waterfront coffee and food.

Beach volleyball courts are popular with older kids and adults. A seasonal concession stand serves basic beach fare. Free parking is available along Lincoln Memorial Drive and in the adjacent lot, though spots fill quickly on hot summer weekends.