Meow Wolf's Omega Mart

Omega Mart by Meow Wolf is the most creatively ambitious family attraction in Las Vegas -- a 52,000-square-foot immersive art installation hidden inside the Area 15 complex that begins as a seemingly normal grocery store and descends into a surreal, multi-dimensional adventure. It is unlike anything else your kids have experienced.

The entry space is a meticulously designed fake supermarket. But every product on the shelves is wrong in unsettling, hilarious ways -- tattoo ink yogurt, ghost pepper baby food, cologne that smells like a parking lot. Kids who scan product barcodes with the Meow Wolf app receive cryptic messages that piece together a mystery narrative about a fictional corporation called Dramcorp.

Then you find the portals. Behind freezer doors, inside product displays, through hidden passages -- doorways lead into an ever-expanding series of fantastical environments. A bioluminescent cave pulsing with light.

A desert made of glowing neon crystals. A factory of impossible machines. An underwater grotto.

Each room is a fully realized, immersive environment that reacts to touch. Press glowing mushrooms and they play musical notes. Touch cave walls and colors ripple outward.

Step on floor panels and animations respond.

The space is non-linear -- there is no set path. Families explore freely, discovering hidden rooms, secret passages, and interactive elements. Kids who engage with the app-based mystery game have an extra layer of narrative driving their exploration, searching for clues and scanning objects to unlock story fragments.

Age guidance is important. Children under 6 may find Omega Mart overwhelming -- many rooms are intentionally dark, some have loud sounds or sudden sensory shifts, and the disorienting design that delights older kids can frighten younger ones. Ages 6-8 with adventurous temperaments do well.

Ages 8 and up generally love it universally. Teens find it genuinely cool, which is rare for a family attraction.

Strollers cannot navigate the space due to stairs, narrow passages, and crawl spaces. It is not wheelchair-accessible throughout (some rooms are, some are not). The experience takes 2-4 hours depending on how thoroughly you explore -- rushing through in under 2 hours misses most of what makes it special.

Practical note: Omega Mart is located inside Area 15, a separate entertainment complex off the Strip (10-minute drive or taxi ride from most Strip hotels). Area 15 itself has other attractions, bars, and food options. Parking is free.