Leonard's Bakery

Leonard's Bakery

Rating

4.5(14,200)

Family of 4

$8-$16 ($1.

Duration

15-30 minutes

Best Ages

Best for all ages

About

Leonard's Bakery has been serving malasadas -- Portuguese donuts without a hole -- from the same Kapahulu Avenue location since 1952, and it remains one of the most beloved food institutions in Hawaii. For families visiting Honolulu, a stop at Leonard's is not optional. It is a rite of passage, a cultural experience, and a reliable way to make every child in your group very, very happy for approximately $2.

A malasada is simple: yeast dough deep-fried until golden and immediately rolled in sugar. No fancy toppings, no artisan drizzles, no Instagram-bait presentation. Just a hot, puffy, sugar-crusted ball of fried dough that is crispy on the outside and impossibly light and airy on the inside.

Leonard's malasadas are best eaten within 5 minutes of purchase -- the contrast between the crackling exterior and the soft, almost hollow interior is at its peak when hot. Takeout bags that sit for 30 minutes lose the magic. Eat them in the parking lot, standing up, with sugar falling on your shirt.

This is the intended experience.

The original sugar malasada ($1. 50) is the essential order. Filled malasadas ($1.

85) add a layer of richness: haupia (coconut cream) is the most Hawaiian filling and has a subtle, creamy sweetness that is addictive. Custard is the classic filling and the most familiar for mainland kids. Dobash (chocolate pudding) is the most popular with children.

Li hing mui (sweet-sour plum) is the adventurous option that divides opinion. Order a mixed bag of 4-6 and let the family share.

The bakery also sells pao doce (Portuguese sweet bread), which is excellent for breakfast or snacking, and an assortment of other pastries. But the malasadas are why people line up, and they are what your kids will talk about when they get home.

The line can be long on weekend mornings (15-30 minutes from about 8-11am), but it moves quickly -- the kitchen is a high-volume operation. Weekday mornings before 8am and afternoons after 3pm have short or no lines. The parking lot behind the bakery is free but small; overflow parking is available on surrounding streets.

Leonard's is located on Kapahulu Avenue, the commercial street that connects Waikiki to the residential neighborhoods inland. This puts it within a 5-minute drive of Diamond Head, the Honolulu Zoo, and the KCC Farmers Market, making it an easy add-on to a morning outing. Many families make Leonard's the last stop after a Diamond Head hike or zoo visit -- a hot malasada as a reward for completing the trail is powerfully motivating for kids of all ages.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Limited

Nursing / Changing

Not Available

Kid Meals

Limited

Setting

Indoor & Outdoor

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Before 8am or after 3pm on weekdays for minimal lines. Weekend mornings (especially Saturday) have the longest lines -- 15-30 minutes from about 8-11am. The malasadas are best eaten hot, within 5 minutes of purchase, so eat on-site rather than taking them back to the hotel.

Wait Times

5-10 min on weekday mornings. 15-30 min on weekend mornings 8-11am. After 3pm lines are short. The line moves fast -- they are efficient at pumping out malasadas. Evening visits (after dinner) are a sweet, low-wait option.

Nearby Food

Rainbow Drive-In (1 block away, classic Hawaiian plate lunch, $8-12, loco moco is the move). Ono Seafood (poke bowls, $12-16, 2 min walk). Bogart's Cafe (brunch, $10-15). Side Street Inn Kapahulu (family-style local plates, $12-20, excellent for dinner). Waiola Shave Ice (3 min drive, $4-6).

Why Kids Love It

A malasada is a Portuguese donut without a hole -- a pillow of deep-fried dough rolled in sugar, crispy on the outside, impossibly soft and airy on the inside, and served so hot it nearly burns your fingers. Kids bite in and their eyes go wide. It is a simple pleasure executed at the highest possible level.

Leonard's has been making them since 1952, and the recipe has not changed because it does not need to.

Kids can watch the malasadas being made through the window -- balls of dough dropped into bubbling oil, flipped with long chopsticks, fished out golden brown, and immediately rolled in sugar. The production line is mesmerizing and builds anticipation. By the time a child holds that warm bag, they have been watching their treat being created for the last 5 minutes and can barely wait.

The filled varieties add a surprise element. Haupia (coconut cream) filling is the most Hawaiian option. Custard is the classic. Dobash (chocolate) is the kid favorite. Order a variety and let everyone try each other's -- it turns a snack stop into a tasting event. The sugar-coated fingers and powdered-sugar-dusted faces make for perfect candid vacation photos.

Pro Tips from Parents

  • Eat malasadas within 5 minutes of buying -- they are dramatically better hot. Do not take them back to the hotel; eat in the parking lot.
  • The original sugar malasada ($1.50) is the must-try. Then branch into haupia (coconut cream) and custard fills ($1.85 each).
  • Go before 8am or after 3pm to avoid the tourist rush. Weekday evenings are the easiest.
  • Park in the lot behind the bakery (free) -- the street parking on Kapahulu Ave is limited and metered
  • Combine with a Diamond Head hike or Honolulu Zoo visit -- Leonard's is 5 minutes from both and makes the perfect post-activity treat

What to Bring

  • napkins (they provide some but you'll want more)
  • wet wipes for sugar-covered hands
  • cash for faster checkout
  • water bottles

Cost Info

Estimated Cost (Family of 4)

$8-$16 ($1.

50-$1.

85 per malasada.

A family of 4 can share a bag of 6 malasadas for about $10.

Add pao doce (sweet bread) or coffee and you're at $16 max.

This is a snack stop, not a meal.

Tips to Save

  • At $1.
  • 50 per malasada, this is already one of the cheapest treats in Honolulu.
  • Order a half-dozen mixed flavors and split them.
  • The original sugar-coated malasada is $1.
  • 50; filled versions (custard, haupia, dobash) are $1.
  • 85.
  • Skip the drinks and bring your own water.
  • Pay cash for faster checkout.

Hours & Contact

Hours

Friday
5:30 AM - 10:00 PM
Monday
5:30 AM - 10:00 PM
Sunday
5:30 AM - 10:00 PM
Tuesday
5:30 AM - 10:00 PM
Saturday
5:30 AM - 10:00 PM
Thursday
5:30 AM - 10:00 PM
Wednesday
5:30 AM - 10:00 PM

Contact

933 Kapahulu Ave, Honolulu, HI 96816

Frequently Asked Questions

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